elena zaderei

elena zaderei

multidisciplinary designer & art director

multidisciplinary designer & art director

recent work

recent work

Click the previews for more info

Click the previews for more info

parliament promo campaign 2025

marlboro product launch 2026

yzzy visual identity 2025

philip morris product launch 2026

marlboro promo campaign 2026

yzzy aso 2025

chesterfield product launch 2025

about

about

I’ve been a designer for 15+ years, working with everything from global brands and large product launches to early-stage startups building their identity from scratch.

My work sits somewhere between brand, product, and art direction. I do branding systems, UI/UX, campaigns, 3D and product visualization - partly because years of agency work made sticking to one lane basically impossible, and partly because I genuinely like being involved in the whole process. I’m equally comfortable figuring out the direction, presenting it to stakeholders, and then opening Figma and building it myself.

That range means I can take an idea from an early concept all the way to something real and shipped, across pretty much every format it needs.

Currently working on Philip Morris International brands alongside selected freelance and contract projects. I’m open to remote full-time roles with real ownership, interesting challenges, and enough flexibility to actually go hands-on.

I’ve been a designer for 15+ years, working with everything from global brands and large product launches to early-stage startups building their identity from scratch.

My work sits somewhere between brand, product, and art direction. I do branding systems, UI/UX, campaigns, 3D and product visualization - partly because years of agency work made sticking to one lane basically impossible, and partly because I genuinely like being involved in the whole process. I’m equally comfortable figuring out the direction, presenting it to stakeholders, and then opening Figma and building it myself.

That range means I can take an idea from an early concept all the way to something real and shipped, across pretty much every format it needs.

Currently working on Philip Morris International brands alongside selected freelance and contract projects. I’m open to remote full-time roles with real ownership, interesting challenges, and enough flexibility to actually go hands-on.

experience

experience

senior product/marketing designer

clear mind 2024 - 2026

senior product/marketing designer

clear mind 2024 - 2026

senior digital designer/art director

convergent.digital 2020 - 2024

senior digital designer/art director

convergent.digital 2020 - 2024

digital designer generalist

cmg digital agency 2011 - 2020

digital designer generalist

cmg digital agency 2011 - 2020

web and graphic designer

twiga creative agency 2008 - 2011

web and graphic designer

twiga creative agency 2008 - 2011

skills

skills

brand & visual identity

brand & visual identity

art direction

art direction

digital promo campaigns

digital promo campaigns

product & UI design

product & UI design

3d & interactive

3d & interactive

ai enhanced workflows

ai enhanced workflows

outside work

outside work

Picked up photography in 2025 and got hooked. I shoot travel, macro, portraits and product, and lately I’ve been experimenting with off-camera flash and long-exposure light painting. Same obsession with composition and light, different tool.

Picked up photography in 2025 and got hooked. I shoot travel, macro, portraits and product, and lately I’ve been experimenting with off-camera flash and long-exposure light painting. Same obsession with composition and light, different tool.

Created and ran PRIMED.TBILISI, a miniature painting competition - organizing everything from the registration site and sponsor partnerships to the competition structure and live finals.

Created and ran PRIMED.TBILISI, a miniature painting competition - organizing everything from the registration site and sponsor partnerships to the competition structure and live finals.

I also paint 32mm plastic soldiers with the same obsession over light, color and detail I bring to design and photography. Small-scale, atmospheric, slightly theatrical.

I also paint 32mm plastic soldiers with the same obsession over light, color and detail I bring to design and photography. Small-scale, atmospheric, slightly theatrical.