elena zaderei
elena zaderei
multidisciplinary designer & art director
multidisciplinary designer & art director
recent work
recent work
Click the previews for more info
Click the previews for more info

parliament promo campaign 2025

marlboro product launch 2026

yzzy visual identity 2025

philip morris product launch 2026

marlboro promo campaign 2026

yzzy aso 2025

chesterfield product launch 2025
about
about
I’ve been a designer for 15+ years, working with everything from global brands and large product launches to early-stage startups building their identity from scratch.
My work sits somewhere between brand, product, and art direction. I do branding systems, UI/UX, campaigns, 3D and product visualization - partly because years of agency work made sticking to one lane basically impossible, and partly because I genuinely like being involved in the whole process. I’m equally comfortable figuring out the direction, presenting it to stakeholders, and then opening Figma and building it myself.
That range means I can take an idea from an early concept all the way to something real and shipped, across pretty much every format it needs.
Currently working on Philip Morris International brands alongside selected freelance and contract projects. I’m open to remote full-time roles with real ownership, interesting challenges, and enough flexibility to actually go hands-on.
I’ve been a designer for 15+ years, working with everything from global brands and large product launches to early-stage startups building their identity from scratch.
My work sits somewhere between brand, product, and art direction. I do branding systems, UI/UX, campaigns, 3D and product visualization - partly because years of agency work made sticking to one lane basically impossible, and partly because I genuinely like being involved in the whole process. I’m equally comfortable figuring out the direction, presenting it to stakeholders, and then opening Figma and building it myself.
That range means I can take an idea from an early concept all the way to something real and shipped, across pretty much every format it needs.
Currently working on Philip Morris International brands alongside selected freelance and contract projects. I’m open to remote full-time roles with real ownership, interesting challenges, and enough flexibility to actually go hands-on.
experience
experience
senior product/marketing designer
clear mind 2024 - 2026
senior product/marketing designer
clear mind 2024 - 2026
senior digital designer/art director
convergent.digital 2020 - 2024
senior digital designer/art director
convergent.digital 2020 - 2024
digital designer generalist
cmg digital agency 2011 - 2020
digital designer generalist
cmg digital agency 2011 - 2020
web and graphic designer
twiga creative agency 2008 - 2011
web and graphic designer
twiga creative agency 2008 - 2011
skills
skills
brand & visual identity
brand & visual identity
art direction
art direction
digital promo campaigns
digital promo campaigns
product & UI design
product & UI design
3d & interactive
3d & interactive
ai enhanced workflows
ai enhanced workflows
























outside work
outside work
Picked up photography in 2025 and got hooked. I shoot travel, macro, portraits and product, and lately I’ve been experimenting with off-camera flash and long-exposure light painting. Same obsession with composition and light, different tool.
Picked up photography in 2025 and got hooked. I shoot travel, macro, portraits and product, and lately I’ve been experimenting with off-camera flash and long-exposure light painting. Same obsession with composition and light, different tool.
Created and ran PRIMED.TBILISI, a miniature painting competition - organizing everything from the registration site and sponsor partnerships to the competition structure and live finals.
Created and ran PRIMED.TBILISI, a miniature painting competition - organizing everything from the registration site and sponsor partnerships to the competition structure and live finals.
I also paint 32mm plastic soldiers with the same obsession over light, color and detail I bring to design and photography. Small-scale, atmospheric, slightly theatrical.
I also paint 32mm plastic soldiers with the same obsession over light, color and detail I bring to design and photography. Small-scale, atmospheric, slightly theatrical.
let's talk
let's talk